oa Journal of Marketing - Social media will reinvent brands

Volume 2009, Issue 04
  • ISSN : 1811-9565



The recession is caught in the full glare of the global media, so much so that it dominates news, culture and conversation. And if the world wasn't quite so caught up in fear like the proverbial deer in headlights, it would have noticed another economic revolution happening alongside the downturn.

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