oa Journal of Marketing - Marketing salaries plummet

Volume 2009, Issue 04
  • ISSN : 1811-9565



Companies are pulling back on branding and marketing as tough times start to bite and salary freezes have been implemented in some industries. It's in times like this that marketing suffers the most as it still has not taken its rightful place on the board and is easily confused with 'advertising, PR and sales.'

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