oa Journal of Marketing - Surprise, surprise. Even Percy and Herschelle can teach you a thing or two : 5 strong voices

Volume 2009, Issue 04
  • ISSN : 1811-9565



I once had a girl friend from New Zealand. She was a sporty thing, in more ways than one, including an unquenchable belief in the sporting prowess of her fellow Kiwis. Whatever the code, whatever the tournament, she backed her country to win every time.

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