1887

oa Journal of Marketing - Facebook marketer's friend or foe?

Volume 2009, Issue 06
  • ISSN : 1811-9565

 

Abstract

"Facebook is a culture of transparency that devalues and ignores inauthenticity. If you're afraid to show the real people behind your campaign, that's okay - but save your time and money and go somewhere beside Facebook." - Justin Smith, The Facebook Marketing Bible.

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/content/mfsa1/2009/06/EJC75109
2009-06-01
2016-12-09

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