oa Journal of Marketing - Marketers' cheat sheet

Volume 2009, Issue 06
  • ISSN : 1811-9565



Are people actually spending any money?

Is the gaming industry in this country reeling?
How do you convince people that going to a casino is not a complete waste of money?
Has has broad consumer behaviour changed?
Do marketers actually have any understanding of how trading conditions have changed and are they rising to the challenge?
Do frontline staff actually understand how things have changed?
How has your basic approach to marketing changed?
Is brand loyalty dead?
How will the discipline of marketing have changed once we're out of the recession?
How do you make a good media buy in the climate like this?

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error