oa Journal of Marketing - Head to head with Grace Harding
MD Actuate

Volume 2009, Issue 06
  • ISSN : 1811-9565



Why should marketers worry about communicating with staff?

What's wrong with a bloody email?
Is the staff meeting dead?
How do you create internal staff loyalty?
Staff don't really own the brand do they?
How do you convince staff to buy in?
How on earth do you measure it?

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