1887

oa Journal of Marketing - What media are best at reaching the black market?

Volume 2009, Issue 06
  • ISSN : 1811-9565

 

Abstract

Recent years have seen considerable growth in various types of outdoor advertising aimed at the black market, from taxi branding to use of giant power station cooling towers. But the consensus seems to be that radio is still tops in this arena.

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/content/mfsa1/2009/06/EJC75114
2009-06-01
2016-12-10

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