oa Journal of Marketing - Why you don't understand the black market

Volume 2009, Issue 06
  • ISSN : 1811-9565



Research done in September by TNS Research Surveys among adults in metropolitan areas of South Africa showed that those people most positive towards advertising are most likely to be younger, black, and living in Gauteng, specially Soweto. Those most negative were whites and Indians, older and English-speaking.

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