oa Journal of Marketing - Penalise bad advertising : 5 strong voices

Volume 2009, Issue 06
  • ISSN : 1811-9565



The world is not exactly short of advertising awards. The One Show. Cannes. Clios. D&AD. And of course, closer to home, the Loeries and Apex. If you have the slightest drop of creative juice running through your veins, you will never have had more chances to win a shiny statuette. But as the trophy cabinets fill, we need to face the harsh truth - the more awards we dream up, the less useful they are.

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