oa Journal of Marketing - A shift is not a brand revolution : 5 strong voices

Volume 2009, Issue 08
  • ISSN : 1811-9565



I remain concerned with the incongruence between the emergence of relatively new images of female black consumers and the persistence of stereotypical images in advertising that fail to reflect the diversity and complexity of this group.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error