oa Journal of Marketing - Fractal self-similarity - the key to branding : 5 strong voices

Volume 2009, Issue 08
  • ISSN : 1811-9565



As "branding practitioners" it is our job to advise our clients on how to turn their products into products-for-markets and thereafter into product brands. Not all products are brands, but all brands are products or services.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error