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oa Journal of Marketing - Fractal self-similarity - the key to branding : 5 strong voices

Volume 2009, Issue 08
  • ISSN : 1811-9565

 

Abstract

As "branding practitioners" it is our job to advise our clients on how to turn their products into products-for-markets and thereafter into product brands. Not all products are brands, but all brands are products or services.

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/content/mfsa1/2009/08/EJC74585
2009-08-01
2016-12-09

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