1887

oa Journal of Marketing - Beyond the horizon and media minefields : the starting point

Volume 2009, Issue 08
  • ISSN : 1811-9565

 

Abstract

So while budgets are haemorrhaging and demands are becoming impossible, what makes a good marketer right here and right now? I ask this simple question of every senior marketing director I engage with.

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/content/mfsa1/2009/08/EJC74591
2009-08-01
2016-12-11

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