oa Journal of Marketing - Mega brand forum online audit

Volume 2009, Issue 10
  • ISSN : 1811-9565



This forum was certainly interesting in terms of the format and the flurry of questions from the Inquisitors on the panel to the Sunday Times Top Brand Winners. Most of the questions answered were well covered but one of the areas not touched on was the brand's online presence in mention distribution value and overall reputation sentiment.

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