1887

oa Journal of Marketing - Tired of the SABC tune

Volume 2009, Issue 10
  • ISSN : 1811-9565

 

Abstract

The SABC has its own board, financial and managerial staff. It should be able and expected to raise its own revenues from advertising and license fees. The problem appears to be that it is unable to manage its own books, control wasteful spending or root out incompetence.

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/content/mfsa1/2009/11/EJC75180
2009-10-01
2019-10-13

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