oa Journal of Marketing - Tired of the SABC tune

Volume 2009, Issue 10
  • ISSN : 1811-9565



The SABC has its own board, financial and managerial staff. It should be able and expected to raise its own revenues from advertising and license fees. The problem appears to be that it is unable to manage its own books, control wasteful spending or root out incompetence.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error