1887

oa Journal of Marketing - How to re-brand and live to tell the tale

Volume 2009, Issue 10
  • ISSN : 1811-9565

 

Abstract

The disappearance of one of its best-known brands was a major reason diversified multinational industrial services and retail group, Imperial Holdings developed a new look that was unveiled in late September.

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/content/mfsa1/2009/11/EJC75186
2009-10-01
2019-10-21

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