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oa Journal of Marketing - Intelligent consumer insights : 5 strong voices

Volume 2009, Issue 10
  • ISSN : 1811-9565

 

Abstract

If brands are considered to be the sum total of experiences that a consumer has with that brand, then it will take more than a few focus groups, and some desk research for the aspirant brand manager to really optimise brand traction among existing and potential black consumers.

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/content/mfsa1/2009/11/EJC75191
2009-10-01
2019-10-14

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