oa Journal of Marketing - Re-imagining client service : 5 strong voices

Volume 2009, Issue 10
  • ISSN : 1811-9565



Today's ad agency is an altogether different enterprise to what agencies were even ten or fifteen years ago. Veterans of the industry will, for instance, remember a time when client service meant little more than administering the client's account; taking briefs, setting up meetings, badgering traffic for studio time, and chasing orders, invoices and payments. Now, with the rapidly-accelerating proliferation of products, media and messages - and the pressure on advertising and communications to be measurably effective - it is a different ball game altogether.

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