oa Journal of Marketing - Positioning the marketing industry : MASA

Volume 2009, Issue 10
  • ISSN : 1811-9565



During a recent empirical study, in which 49 companies were involved, it was found that the senior marketing official does not normally sit on the board. There is a tendency in the industry to focus on production and finances while tolerating "the marketing department" to spend a portion of the money, keeping themselves busy with placing advertisements.

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