1887

oa Journal of Marketing - Narrow your horizons
Radio excellence to be acknowledged : starting point

Volume 2009, Issue 10
  • ISSN : 1811-9565

 

Abstract

Are chief executives and marketing officers speaking a completely different language to the detriment of company performance? We raise this important issue in the first summer edition of the Journal and hope it improves lines of communication.

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/content/mfsa1/2009/11/EJC75199
2009-10-01
2019-10-22

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