oa Journal of Marketing - Building brand ambassadors : special survey

Volume 2010, Issue 02
  • ISSN : 1811-9565



Brand Identity is a promise - one that is given from business to client as an expectation of key deliverables. Whether that promise involves product quality, service, or price varies from brand to brand. But there is one critical factor among all distinct brands : the ability to stand out from the rest.

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