1887

oa Journal of Marketing - Public relations : world cup secrets

Volume 2010, Issue 02
  • ISSN : 1811-9565

 

Abstract

Over in a flash, but not a flash in the pan - that's the marketers' challenge in South Africa and Africa's first-ever World Cup.

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/content/mfsa1/2010/02/EJC74866
2010-02-01
2016-12-09

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