oa Journal of Marketing - Branding : world cup secrets

Volume 2010, Issue 02
  • ISSN : 1811-9565



World Cup fever has hit South African households with a vengeance. Everyone is aware that the biggest soccer tournament in the world is less than 140 days away. The opportunities for companies are endless, or so it seems.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error