oa Journal of Marketing - Why 2010 matters to marketers

Volume 2010, Issue 02
  • ISSN : 1811-9565



We've hung so much on the idea of 2010 and what it should mean for our country. We have heard the plans, we've seen the ceremonies, we've moaned, we've been hopeful, we've been doubtful, we have observed rewards... And now the time is here; a moment of truth for our country as we take to the stage for what is undeniably South Africa's next shot at so much more than just its fifteen minutes of fame.

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