oa Journal of Marketing - Gary Bailey - is your company ready for 2010? : 5 strong voices

Volume 2010, Issue 02
  • ISSN : 1811-9565



If you're not into sports and don't know what a vuvuzela is, it may be easy to dismiss the FIFA 2010 World Cup as just another hyped up event. On closer inspection, though, it's easy to see how this tournament has the potential to positively impact every single South African.

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