oa Journal of Marketing - Primed and confident in 2010 : the starting point

Volume 2010, Issue 02
  • ISSN : 1811-9565



As we were putting the final touches on this special World Cup issue, the trade union federation Cosatu was gearing up to launch a boycott of all imported 2010 merchandise, including the creepy mascot doll Zakumi, which it's been alleged is being made in a sweatshop in China; apparently after a third party outsource deal involving a hard-to-find ANC MP from the KwaZulu Natal Midlands.

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