oa Journal of Marketing - Shopping habits of South Africans : ROOTS 2010

Volume 2010, Issue 04
  • ISSN : 1811-9565



ROOTS 2010 has a mountain of information from its research determining what purchase decision makers (PDM) read, buy, how they spend their time and where they shop. Beginning in May 2009 this research has seen over 25 000 PDMs across 105 communities being interviewed - covering South Africa's landscape in every province.

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