1887

oa Journal of Marketing - Imagine life without paper : SAPPI

Volume 2010, Issue 04
  • ISSN : 1811-9565

 

Abstract

There are many - sometimes unseen - advantages to paper. Paper is tactile, instant, easy to use and unrivalled in user impact (consumers still favour the printed word over digital media). Paper reminds us that we can enjoy and appreciate the finer things in life.

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/content/mfsa1/2010/04/EJC74417
2010-04-01
2016-12-10

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