1887

oa Journal of Marketing - Sponsorship : journal breakfasts

Volume 2010, Issue 06
  • ISSN : 1811-9565

 

Abstract

With sponsorship officially defined as the aligning of one's brand to an event, programme or project for a fee, the five panellists agreed that while sponsoring continues to be one of the fastest growing mediums in the marketing mix, sponsoring without a strategic plan is pointless.

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/content/mfsa1/2010/06/EJC75132
2010-06-01
2016-12-09

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