oa Journal of Marketing - Radio marries Internet, and convergence becomes the poster child of communication : convergence

Volume 2010, Issue 06
  • ISSN : 1811-9565



The possibility of wireless communication was clear to scientists as early as the nineteenth century. Since the penny dropped, it developed rapidly with both the telegraph and the telephone. Fast forward to now. Telephone meets Internet. Internet meets radio. And we now get to participate (in awe) at the technological renaissance of radio's reinvention and how it now makes one arena of so many previous facets - while evolving towards performing similar tasks.

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