oa Journal of Marketing - Head to head with Mark Hearne - MasterCard

Volume 2010, Issue 06
  • ISSN : 1811-9565



Cash is king in Africa - how do you then market plastic money to businesses on the African continent?

How different is the money market in Nigeria compared with SA?
How have you used soccer and 2010 in pushing your product?
How innovative was MasterCard in marketing its fare in last year's recession?
Has your marketing strategy changed as we look at the post 2010 era?

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