oa Journal of Marketing - Andy Rice - the smoke that thunders : 5 strong voices

Volume 2010, Issue 06
  • ISSN : 1811-9565



The Victoria Falls. The Zambian side. Downtown Livingstone, at the entrance to the path that takes you to the cataracts. One US dollar buys you an hour's use of a green plastic poncho. Probably the worst eight rands I've spent for many a moon - not just because this sleeveless raincoat is neither fashionable nor flattering, but because it's simply useless in the face of the unrelenting torrent of spray thrown up by Mosioa-Tunya, 'the smoke that thunders'. At best, the poncho upgraded my circumstances from waterlogged to merely drenched.

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