oa Journal of Marketing - Unintended consequences - ignore the system at your peril : services SETA

Volume 2010, Issue 08
  • ISSN : 1811-9565



There is an alarming increase in the number of well intentioned strategies and plans going "pear shaped". The harsh reality is that, as managers, the world which we now have to contend with is filled with complexity, contradiction and confusion. It is what we at Da Vinci now refer to the Iceland Phenomena - where out of the blue new, more demanding, challenges are confronting us. Most of the challenges have a profound impact on our operations and they pose serious questions as to our preparedness to solve these so called "Wicked Problems".

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