1887

oa Journal of Marketing - Newspapers : to discount or not to discount!

Volume 2010, Issue 08
  • ISSN : 1811-9565

 

Abstract

It appears that the doom-and-gloom predictions of the death of the newspaper are not materialising, even as many titles shed readers to electronic and digital media.

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/content/mfsa1/2010/08/EJC74603
2010-08-01
2016-12-11

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