oa Journal of Marketing - BP's worst nightmare : the big issue

Volume 2010, Issue 08
  • ISSN : 1811-9565



It's an oil company's worst nightmare : a gusher so deep and so powerful that some wags are saying it will take a nuke or act of God to cap it. With even the US president haranguing the company over the leak, we asked some top South African reputation managers what they thought of BP's efforts on its Mexican Gulf crisis.

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