oa Journal of Marketing - Lyn Jones - a picture is worth a thousand words : 5 strong voices
Outdoor Advertising is omnipresent. It is ubiquitous and cannot be ignored. That explains why the biggest (and the smallest) of brands include outdoor advertising within their media mix. Outdoor Advertising conveys ideas and messages through visual expression that encapsulates the essence of a brand. Take Coca-Cola for example. The iconic brand can be displayed on any billboard and in any country without compromising the intrinsics of the brand.
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