oa Journal of Marketing - Andy Rice - the politics of brands and the branding of politics : 5 strong voices

Volume 2010, Issue 08
  • ISSN : 1811-9565



John Dalberg-Acton was a bit of a one-quote wonder. While you probably have never heard of him (even though he was eventually ennobled by good Queen Victoria as Lord Acton), you will certainly be familiar with his oft-quoted observation that 'power corrupts, but absolute power corrupts absolutely'.

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