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oa Journal of Marketing - BP spills out! : the big issue

Volume 2010, Issue 10
  • ISSN : 1811-9565

 

Abstract

The Gulf of Mexico has proved a turning point for BP. While the company has been criticised for its handling of the incident globally, on the other hand, the BP brand is flying higher than ever before.

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/content/mfsa1/2010/10/EJC75325
2010-10-01
2016-12-11

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