oa Journal of Marketing - The New CMO-CIO alignment imperative : CMO

Volume 2010, Issue 10
  • ISSN : 1811-9565



In today's complex and competitive digital world, rapidly developing technology is changing how consumers interact with brands. Customers are empowered to research and make decisions on their own terms, and they quickly ignore companies who cannot supply the experience, engagement channels and immediate service they require.

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