oa Journal of Marketing - PR... the glamourous hostess

Volume 2010, Issue 10
  • ISSN : 1811-9565



If PR is the glamorous hostess at a party, industrial relations is her more staid counterpart. She may cause the splash that catches guests' interests; he's the one filling the glasses. They're equally important, and you can't really separate the one from the other, but they fulfil different functions.

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