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oa Journal of Marketing - Graham Langmead : time to take stock ... what is the brand? : 5 strong voices

Volume 2010, Issue 10
  • ISSN : 1811-9565

 

Abstract

Take time out to ensure that your Brand is strong, and the value of your company will reflect the strength of the Brand in future.

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/content/mfsa1/2010/10/EJC75344
2010-10-01
2016-12-10

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