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oa Journal of Marketing - Mike Schalit : marketing with a Social Conscience : 5 strong voices

Volume 2010, Issue 10
  • ISSN : 1811-9565

 

Abstract

As I explore the real trajectory of the Jabulani ball with awe for its amazing ability to soar way beyond any crossbar, lifting spirits and raising the national psyche of our rainbow nation to renewed heights, I realise it has also created a huge opportunity for savvy marketers to reinvent the way they do things.

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/content/mfsa1/2010/10/EJC75346
2010-10-01
2016-12-10

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