oa Journal of Marketing - Ivan May - marketing hero

Volume 2011, Issue 02
  • ISSN : 1811-9565



Dr Ivan May was one of the most irritating men I've ever met, and every time I saw him I told him so. One might meet to discuss a concept, an idea, an article. He'd listen intently, and then with surgical precision would deconstruct and rebuild the issue with strategic insight and creative brilliance so that you knew it could only have a positive outcome.

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