oa Journal of Marketing - Who needs a marketing director?

Volume 2011, Issue 02
  • ISSN : 1811-9565



Marketing Director. Sounds quite smart, doesn't it? But, is it just a fancy title or are there key core competencies attached to what is, more often than not, the top marketing position in any given company? From a company perspective, just who needs one and are you being seduced by the promise of the bells and whistles that accompany such a title?

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