oa Journal of Marketing - Selling for success - a synopsis of training for the SSMA : services SETA

Volume 2011, Issue 02
  • ISSN : 1811-9565



The exchange of goods is as old as humanity itself and remains essential for daily living. We have progressed from bartering for scarce goods to using cash as a generic medium for trade. Today, the short-term goal of selling is to generate as much cash, as quickly as possible, by persuading customers to buy.

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