oa Journal of Marketing - Marketing & technology : a new proactive, responsive era

Volume 2011, Issue 02
  • ISSN : 1811-9565



In Diepkloof, Soweto, Sibongile Kunene, 33, wrings her washing out and flops it over a makeshift washline. Thando walks passed, shouting about the bad pack of mielie-meal she bought. Lebogang from two places down on the other side of the street chimes in and says she had heard that thousands in the batch were bad but that the supermarket store chose to sell them anyway.

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