oa Journal of Marketing - Privatise SA's marketing : the starting point

Volume 2011, Issue 02
  • ISSN : 1811-9565



you would have thought post the World Cup extravaganza we would have solidified, executed and quantified a country marketing programme that would have encapsulated the event's success and had plane loads of slavering tourists arriving on our shores. I would have at the least expected goggle-eyed Spaniards making a well marketed weekly pilgrimage to the FNB Stadium to see second hand where their heroes triumphed. However, by all accounts nothing, nada or as they say in text speak SFA.

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