oa Journal of Marketing - What does the future of technology hold for Marketers

Volume 2011, Issue 04
  • ISSN : 1811-9565



Angus Robinson recently returned from the Mobile World Congress at the Fira Montjuic in Barcelona. The significance of this Congress for the mobile industry cannot be under-estimated and Robinson shares some valuable insights on what the future of technology holds for marketers. Predicting the future with any certainty is a game that only the very brave should play. We tend to underestimate what the world will be like in 10 years. Consider the impact of innovation in technology - specifically mobile and personal computing.

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