oa Journal of Marketing - Hey Mr PR, spin me the good news

Volume 2011, Issue 04
  • ISSN : 1811-9565



Spin may be considered a four-letter word by some puritanical journalists, but the reality is that the media needs the public relations industry as much as PRs need the media.

This was the blunt reality that emerged at the Journal's marketing breakfast debate at Sandton's Michelangelo hotel on 10 March 2011, which sought to 'decode the dark art of public relations'.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error