oa Journal of Marketing - 8 ways to create marketing ecosystem value

Volume 2011, Issue 04
  • ISSN : 1811-9565



Marketers today seek continual decision support in every facet of the go-to-market process. Product life cycles are shorter, audiences more connected and markets more complex and globally distributed. These new challenges make embracing the need for realtime, process improvement platforms and solutions a strategic priority for brands.

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