oa Journal of Marketing - New economy trends

Volume 2011, Issue 04
  • ISSN : 1811-9565



Not long ago, you would have laughed if I said that you could do your monthly grocery shopping online, simply by clicking the mouse and then opening your door as the kind gentlemen from Spar / Pick n Pay / Woolies dump said groceries on the kitchen floor, and even offer to unpack them for you.

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